Summer is no longer a season, it’s a whole aesthetic. It’s boat rides, car trips, travel diaries, and weeknights at the cinema. What better way to define this aesthetic than by channeling the energy of a popular TV show? Whether you’re in the kitchen, wrapped up in a book, engulfed in Hollywood glamour, or down at the beach, summer has a perfect mood for everyone.
We’re exploring popular shows like The Bear (Hulu), The Summer I Turned Pretty (Prime Video), The Gilded Age (HBO), and The Studio (Apple TV+) have clear aesthetics that you can explore or build upon. These shows don’t just entertain, they set tones for how we dress, how we operate in our spare time, and our moods for the season. So, take a look at these summer aesthetics inspired by the best shows out right now.
The Summer I Turned Pretty
You’re coastal chic. Your summers are filled with seashells, journaling, summer romances, shorts, bonfires and sunsets along the coast.
Summer Trip Ideas: Boat rides in Martha’s Vineyard or Cape Cod, Shopping in Newport Beach (Lido), and coastal drives through Monterrey
The Studio
Soundstages, studio backlots, movie theaters, and long days on set fill your world. You’re obsessed with cinema and this summer you’re rewriting your life like it’s a screenplay. Every moment captured on 35mm.
Summer Trip Ideas: Los Angeles (Walk of Fame), New York City (Broadway Shows)
The Bear
Paprika, salt, and a whole lot of white. The kitchen smells like lemons and rosemary.You’re whipping up new pastries with the music on low, and enjoying the open-air summer breeze.
Summer Trip Ideas: Food crawls through the Chicago, Houston, Atlanta, and New York City
The Gilded Age
Summer is all about reading, garden roses, sipping tea, writing letters, falling in love with yourself, long discussions, and deep-thinking.
Summer Trip Ideas: Boston, English countryside (touring old castles), and Newport, Rhode Island (Visiting The Breakers)
